Increase Ecommerce sales conversions for your WordPress store by A/B Testing with AutoOptimize

 In order to increase Ecommerce sales conversions for your online store, WordPress A/B Testing is a vital practice that you should pick up. Although A/B Testing can be a complicated and time-consuming process, AutoOptimize is a new A/B Testing tool that anyone can get started with to easily set up and automate their A/B Tests.

First of all, what is A/B Testing?

A/B Testing is a method for testing different variations of a website to determine which one performs best. For example, if you are running an Ecommerce WordPress store that sells T-shirts, A/B Testing can determine which headlines, photos, or product descriptions will convert the most visitors into buyers.

Why is WordPress A/B Testing Important?

A/B Testing can help with increasing your Ecommerce sales conversions by showing you what’s working for your site. You can easily determine what to change and what to keep.

Let’s say you are a T-shirt retailer that sells only one colour - Black. You have different product descriptions and you want to find out which description will convert the most visitors into buyers.

You could run an A/B test on two different variations of your site:

Variation 1: Black Shirt, $12

Variation 2: Obsidian Black, Pima Cotton T-Shirt, $12

You could then track the number of visitors for each variation, and see which variation has the highest number of sales conversions.

The easiest A/B Testing Tool

Now that you have a basic understanding of what is A/B Testing, let’s move on to AutoOptimize, a new A/B Testing tool that you can use to set up and automate tests for your Wordpress store

AO allows you to set up an A/B test in only a few minutes.

The best part about this tool is that you do not need to write any code for the A/B test. Your first step is to simply add a code snippet to your WordPress store. Then you can simply use the visual editor to set up your tests. AutoOptimize will run every test one after the other, keeping the versions that  increase e-commerce sales conversions, making your WordPress A/B Testing quick and easy!

That’s all there is to it!